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The Umbrella Organisation

The Umbrella Organisation

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Its Official: Sherlock encourages people to read the original Conan Doyle stories
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rakspatel wrote in mycroft_brolly
Another reason why Sherlock is the best thing since sliced bread!

Photo credit: http://www.benedictcumberbatch.co.uk/sherlock-promotional-photos/

Cut and pasted from the Radio Times Website:

Benedict Cumberbatch's Sherlock boosts Conan Doyle book sales

You might think television discourages reading, but in one intriguing case, at least, you'd be wrong...

Sales of Sir Arthur Conan Doyle’s original Sherlock Holmes stories are enjoying a resurgence thanks to the popularity of BBC1 TV show Sherlock.

The first series of Mark Gatiss and Steven Moffat’s modern-day reworking, starring Benedict Cumberbatch as the great detective, aired in 2010. That year, sales of Sherlock Holmes books increased by 53 per cent – from around 57,000 copies to 88,000 – compared with 2009. 2011 saw a further increase as fans looked ahead to the second series, which concluded last night.

The Sherlock Holmes blockbuster movie franchise starring Robert Downey Jr may also have contributed to heightened interest in the books – the films were released in December of 2009 and 2011 – but figures support the idea that it's the TV series that is mainly responsible.

Weekly sales of Sherlock Holmes books took “a significant jump” when the series began, according to David Walter of Neilsen BookScan, which provided the figures. They more than doubled in the week in which the first episode of series one was broadcast – from 1,562 copies in the previous seven-day period to 3,758 – maintaining that level during the three-part run and returning to normal around a month after the series ended.

Although the annual increase in Christmas sales makes a week-on-week comparison harder for the second series of Sherlock, airing as it did in January, it does seem to have had a similar impact.

“If you compare sales for the first week of 2012 to an average week from 2011 (sales somewhere under 2,000 copies a week) the sales are nearly double,” said Walter. “Book sales are usually relatively quiet after Christmas so this does indicate good sales.”

Figures used included all books sold by Conan Doyle during the periods quoted, but Walter said sales of non-Sherlock Holmes books had a negligible effect on the figures.

After fans saw Sherlock miraculously survive an apparently fatal fall in last night's season finale, Mark Gatiss and Steven Moffat revealed via Twitter that a third series had been commissioned.

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You really made me laugh with the comments that were being made by your neighbour during the film - you made my day!

However, I think I can explain something. The cinema audience in the UK for the Guy Ritchie films is not that different from your neighbour at the cinema. Those films have a huge reach, lots of people go to see them, and most do not have any familiarity with the Sherlock Holmes stories ie they are unlikely to have read them. However, Sherlock Holmes is part of the folklore of the UK so, even if you haven't read the books, you are likely to know that his nemesis is Moriarty and that they die at the Falls in Switzerland, as they both go over the edge, locked in combat. Most people go along, see the film, and that is the end of it.

Sherlock, the BBC version, is different. Because of all the references to Canon, that Mark and Steven are proud of and talk about incessantly, there are many people who watched Sherlock and then decided that they wanted to read the original stories, and they have done so. The article I posted proved that. There are also people like me, who were obsessed with Sherlock when they were younger, and who read the books in their teens. We then promptly forgot about him, until Sherlock, Benedict and The Coat emerged! Then I reread all the stories and became obsessed all over again.

It is great to have official confirmation that Sherlock the TV series is bringing new readers to Canon - HOORAY!

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